Business Websites & Freelance Development

Full-stack development and digital strategy for local businesses.

Facing a competitive market as a junior developer, I decided to build my own opportunities. I approached local businesses directly to propose website modernizations. It was nerve-wracking at first, but remarkably, every business I approached was eager to collaborate. I now help these companies convert visitors into customers and scale their online presence.

🌐 Active Projects

Pro-Klim - HVAC Services

pro-klim.com A modern, responsive website for a heating, ventilation, and AC company. The primary goal was to not just showcase services, but to encourage potential clients to ask for a quote.

Key Features:

• Conversion-Focused Design: Strategically placed contact forms and "Call Now" buttons to increase lead generation.
• Project Showcase: A dynamic gallery displaying installation work to build trust.
• Local SEO: Optimized structure to improve visibility in local search results.

Triblok - Bouldering Gym

triblok.pl A comprehensive web platform for a 250m² bouldering gym in Gdynia. The site is designed to remove barriers for new customers and provide quick info for regulars.

Key Features:

• Action-Oriented Layout: Clear paths for users to check pricing, find the location, and start climbing.
• Thematic Design: A clean, mountain-inspired aesthetic that aligns with the brand.
• Custom CMS: I engineered a bespoke Content Management System allowing the owner to independently update:
• Pricing, class schedules, and FAQs.
• Real-time announcements (events/closures).
• Gallery content and operating hours.
• User-Centric Architecture: Simplified navigation specifically designed to help intimidated beginners find introductory classes.
• User-Centric Architecture: simplified navigation for new climbers to help them find what they need.
• Local SEO: Optimized structure to improve visibility in local search results.
• Fully Responsive: Optimized for customers who need quick access to information on their phones, ensuring smooth performance across all devices.

🛠️ Ongoing Support

Delivery is just the beginning. I provide long-term value through:

• Lifecycle Maintenance: Regular updates as business requirements evolve.
• Technical Support: Rapid troubleshooting and resolution.
• UX Improvements: Analyzing user behavior to make buttons and key information even easier to find.
• Security & Performance: Routine backups, SSL management, and speed optimization.

📈 What I Learned

Stepping out of tutorials and into the real world taught me:

• Driving Engagement: A website isn't just a brochure; it must actively guide users toward a specific action (calling, booking, visiting).
• Client Consultation: Translating vague client desires into concrete technical requirements.
• Production Responsibility: Understanding the high stakes of maintaining live business assets.
• Scalable Engineering: Writing code that remains maintainable as the project grows.
• User Empathy: Designing for the end-customer's needs, not just for visual flair.
• Digital Marketing: Realizing that a website is only as good as its discoverability (SEO).

🎯 Technologies & Skills

• Custom CMS Development: Building intuitive backend interfaces for non-technical users.
• PHP & JavaScript: Core technologies for robust backend logic and frontend interactivity.
• Conversion Rate Optimization (CRO): Designing layouts that maximize the percentage of users who contact the business.
• Responsive Design: Mobile-first approach to accommodate primary traffic sources.
• Technical SEO: Meta tagging, structured data (JSON-LD), and local search optimization.
• Performance: Image optimization, caching strategies, and load-time reduction.

💡 Retrospective

I also created jaskowaostoja.pl earlier in my journey. While basic, comparing it to my current work highlights my significant growth in code quality and design thinking. Every project is a stepping stone, and it is rewarding to see my code driving real business growth.

🤝 Let's Work Together

If you need a website that works for your business, let's talk. I enjoy building solutions that actually help you succeed.